The tower will become the new vertical icon along this famous beach.
The horizontal expression of the balconies adds to the distinctive look by varying the solidness of the tower, dissolving away and becoming less dense from front to back similar to the blur of a race car whirling by, or standing fast into the wind. The architectural concept of the tower is a simple gesture of speed and movement. The tower was purposely planned to sit perpendicular to the ocean, setting the stage for dramatic ocean views for all rooms. Rising 29 floors, the tower stretches skyward in a simple and elegant design, invoking one feeling, speed! The modern tower is home to the guestrooms, the Rock Spa and 100 branded condominium units. The new 250 key Hard Rock Hotel will command a powerful presence along the historic stretch of beach and it all starts with the vertical tower. Poised on 6 prime acres off Florida ’s A1A, sits the newest edition to a storied city and beach. What do you get when you mix the speed of fast cars, the attitude of rock & roll and the world’s most famous beach? The Hard Rock Hotel Daytona Beach! Residences for Sale at the Hard Rock Hotel Daytona Beach
